Cookies Policy

Mario J. Pires Lda, as the owner of the brand SERIP, considers as it’s basic principles of management:This Cookie Policy is an integral part of the Privacy Policy of the website (hereinafter referred to, as “Website”).

Accessing and browsing the Website or the use of its services implies acceptance of the terms and conditions contained in the Privacy Policy.
To facilitate and provide a better browsing experience through the Website, MÁRIO J. PIRES. LDA. (hereinafter referred to, as “SERIP”) informs that it uses Cookies or other files with similar functionalities (hereinafter, “Cookies”).
Due to how Internet communication standards work, access to websites may involve the use of Cookies. SERIP is responsible for the Cookies and for the processing of the data obtained through the Cookies, either their own, or of third parties through its website, deciding on the purpose, content and use of the processing of the collected data.


Cookies are files that contain small amounts of information that is downloaded to the user’s device when visiting a Web page.
The main objective is to recognize the user whenever he/she accesses the Website, as well as allowing the improvement of the quality together with the better use of the site and objectively simplifying the navigation process.
Cookies are essential for the functioning of the Internet, they do not damage the user’s equipment or device, and if activated in the configuration of your browser, they help to identify and resolve possible errors in the operation of the Website.


By accessing the website, the user expressly consents to the use of this type of Cookies in their devices.
If Cookies are deactivated, Website navigation may not be optimized, and some of the features on the Website may not work correctly.
Specifically, SERIP uses Cookies for the purposes better identified below. If SERIP uses other Cookies for the purpose of granting more and better services, the user will be informed accordingly.


PHPSESSID: A cookie that allows the Website to respond to any action you take on the Website, such as completing an inquiry form. The Website does not function properly if this Cookie is not used.
Google Analytics: Cookie used to identify users for analytical purposes and record the video. Management of audiences based on visits to the site, actions taken on the site and identification of interests for advertising personalization and online advertising. Traffic analysis and measurement.
Xms_user: Cookie used by backoffice users. The Website works properly if this Cookie is not used;
__utma, __utmb, __utmc, __utmz: __utmz cookies starting with "__utm" allow the function of analytics software. This software helps to analyze website visitors and provide anonymous information such as browsers used, return visitors and response to marketing activities;
__atuvc: Cookie __atuvc is created and read by the JavaScript of the website that allows the sharing of contents in social networks "AddThis";


In accordance with the current legislation, information is provided on how the user can configure their browsers in order to manage and maintain their privacy and security with regards to Cookies, through links accessing the official support website of the main browsers so they can decide whether or not to accept the use of Cookies.
This way, the user can block Cookies through the browser configuration tools.
It should be understood that the user accepts the use of cookies if they continue to browse this Web page without first proceeding to their deactivation.

Cookie settings can still be changed in the user’s browser preferences by following the indications on the subsequent links:

  • Chrome
  • Firefox
  • Internet Explorer
  • Safari

​Also, to make users more choice about how their data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Add-on browser. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the site visit should not be sent to Google Analytics. Google Analytics Extra Opt-out Browser does not prevent information from being sent to the site itself or to other web analytics services.
It is understood that the user accepts the use of cookies if he continues browsing this page without first proceeding to deactivate it.


The links on this website may lead to other websites. Third parties may use their own Cookies to collect information about user activity on the Website and/or the advertisements seen by the user. This information may be used by third parties to display ads that they consider to be in the best interests of the user, based on the content accessed by the user.
SERIP does not control and is not responsible for these third-party Cookies and you, if you wish to deactivate them, should access the third-party websites.

If you have any questions, please contact MÁRIO J. PIRES, LDA. - Rua Dr. João de Freitas Branco 26, 2650-063 Amadora, Portugal or

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